Today, leading into GRAMMY® Awards weekend, CBS released This Is CBS Remixed, a collection of three original songs composed by GRAMMY Award-winning producer CID, whose sound encompasses after-hours house and tech house music, as well as crossover dance hits.
The songs, which Lakeshore Records distributed and placed with all major Digital Service Providers, each incorporate the iconic “This Is CBS” voiceover slogan as well as the Network’s new five-note mnemonic, which launched in the fall. On the Network, the songs will debut in brand IDs during the 63RD ANNUAL GRAMMY AWARDS® live broadcast on Sunday, March 14.